The Story of Focuksen Exceptional Year. The story of Focus’ exceptional year is rooted in a desire to create a completely unique concept that breaks the boundaries of a traditional seminar. It seamlessly combines informative content with entertainment, delivering an experience like no other.
Atea Focus Love – Building Connections in an Exceptional Year
The three-day Atea Focus Love virtual event shared memorable stories of success, expertise, and a shared digital journey. The concept and narrative were strongly influenced by the extraordinary circumstances of the time, where restrictions on togetherness posed new challenges for individuals, organizations, and society as a whole. How can virtual events convey gratitude, warmth, and humanity while maintaining focus on the core message?
At the heart of the event was the visually striking Atea Focus Love Show, where customer success stories took center stage as keynote presentations accompanied by musical performances. The content was crafted into entertaining, fast-paced, and engaging segments with pre-recorded inserts, ensuring a dynamic flow. Atea’s boldness, expertise, and gratitude towards customers and partners resonated through the screens, reflected in both the participant numbers and feedback received.
Impressive Reach and Engagement
The event attracted 2,000 registrants and was hosted on a virtual event platform. In addition to five main stage programs, it featured over 20 themed partner presentations. The platform also included a virtual exhibition area, allowing participants to explore partner offerings in greater depth. Staying true to Atea’s values, the entire event’s carbon footprint was offset.
Concept Built on Shared Values
The driving forces behind the concept were collaboration, sustainability, care, and a shared ambition to create something new. These elements formed the foundation for the event’s script and design.
ME Studio’s Role
ME Studio managed the production of the entire three-day event, including concept development, partner coordination, scripting, and visual design. This ensured a seamless experience that highlighted innovation, responsibility, and connection in every aspect.
